Q&A With Heidi ZakThe brand now services an estimated 87 percent of women. Launched in 2013 with the help of her cofounder, co-CEO, and husband, David Spector, ThirdLove, with its half-cup sizes, its quiz to determine what bra works best, and its convenient direct-to-consumer format, has been a viral success, yielding annualized revenue growth that has exceeded 450% for the past two years.
None of us really agreed with it from the beginning.” Plus, the company had just come out with another campaign celebrating women's individuality with the slogan To each, her own.” It was like ‘what if a woman wants to be in the show or watch it, why are we telling them what to do?'” a source we'll call Kate said.
Let's exceed their expectations.” Then, in case it wasn't already clear, she spelled it out: ThirdLove is the antithesis of Victoria's Secret.” The entire campaign seemed designed to show how woke, how feminist, how very different ThirdLove was from traditional bra makers — and it worked.
SAN FRANCISCO-( BUSINESS WIRE )-ThirdLove Co-Founders and Co-CEOs, Heidi Zak and David Spector received the EY Entrepreneur Of The Year® 2019 Award in Northern California, which recognizes entrepreneurs who are excelling in areas such as innovation, financial performance and personal commitment to their businesses and communities, while also transforming our world.
ThirdLove, whose advertisements you've probably heard on whatever podcasts you listen to, has built a brand out of supplying an impressive number of sizes and colors of bras for women of varied body types—an obvious counterpoint to the homogeneous glamazon” look championed by Victoria's Secret—and ensuring they actually fit.
Whether it's a fun, flirty date night top that inspires a fashion brand , a desperate search for an ideal nail salon , or shopping for the perfect wedding dress that launches a custom-designed gown company , female entrepreneurs are taking inspiration for everyday experiences.
Once the company helps customers find their size, it's easy for them to order and reorder. Co-founding ThirdLove has been a rewarding experience for Zak. Heidi Zak A screenshot of David Spector's Instagram Story about Victoria's Secret. Heidi Zak says she's on a mission to find the perfect bra for every woman.